“Big Data” is the term data geeks like us use for huge data sets. Data sets that
are petabytes in size. (1 petabyte = 1,000,000 gigabytes) They require large energy guzzling data centers that are very costly to
maintain and operate.
Some examples of Big Data when it comes to people search? The billions of records
found in consumer address histories, telephone records, and public records -- to name just a few. There are others as well like the nearly one
billion Facebook profiles and the billions of pages indexed by the search engines.
At Skip Smasher, we use a cloud solution. By going directly to the Big Data cloud,
we’re able to offer low prices compared to data services that are stuck in the old
model of purchasing, importing and maintaining costly data sets. This lets us deliver
search results in real-time at lower prices!